@inproceedings{discovery10026149,
          series = {Academy of Marketing Science},
         journal = {Proceedings of the Academy of Marketing Science},
       booktitle = {Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.},
       publisher = {Springer},
          editor = {M Stieler},
         address = {Cham},
            year = {2017},
           title = {Agentic Technology: The Impact of Activity Trackers on User Behavior},
           month = {February},
            note = {This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.},
           pages = {315--322},
             url = {https://doi.org/10.1007/978-3-319-45596-9\%5f62},
        abstract = {Technology influences consumers' consumption habits (Verma et al. 2015) and construction
of identities (Cluley and Brown 2015). This research focuses specifically
on the wearable activity tracker, Fitbit, and explores how it not only drives change
but also becomes an active participant in consumers' everyday lives. Four themes
are presented: health-related behavioral change, impact on self-satisfaction,
technology-governed goal-driven behaviors, and technology dependency and
embodiment. We conclude that when consumers actively track and monitor their
quantified selves, the technology takes on an agentic role and demands consumers'
trust and reliance in exchange for gratification, access to performance data, and a
happier, more satisfied, state of mind.},
          author = {Duus, R and Cooray, M and Page, N}
}