?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Agentic+Technology%3A+The+Impact+of+Activity+Trackers+on+User+Behavior&rft.creator=Duus%2C+R&rft.creator=Cooray%2C+M&rft.creator=Page%2C+N&rft.description=Technology+influences+consumers%E2%80%99+consumption+habits+(Verma+et+al.+2015)+and+construction%0D%0Aof+identities+(Cluley+and+Brown+2015).+This+research+focuses+specifically%0D%0Aon+the+wearable+activity+tracker%2C+Fitbit%2C+and+explores+how+it+not+only+drives+change%0D%0Abut+also+becomes+an+active+participant+in+consumers%E2%80%99+everyday+lives.+Four+themes%0D%0Aare+presented%3A+health-related+behavioral+change%2C+impact+on+self-satisfaction%2C%0D%0Atechnology-governed+goal-driven+behaviors%2C+and+technology+dependency+and%0D%0Aembodiment.+We+conclude+that+when+consumers+actively+track+and+monitor+their%0D%0Aquantified+selves%2C+the+technology+takes+on+an+agentic+role+and+demands+consumers%E2%80%99%0D%0Atrust+and+reliance+in+exchange+for+gratification%2C+access+to+performance+data%2C+and+a%0D%0Ahappier%2C+more+satisfied%2C+state+of+mind.&rft.publisher=Springer&rft.contributor=Stieler%2C+M&rft.date=2017-02-09&rft.type=Proceedings+paper&rft.language=eng&rft.source=+++++In%3A+Stieler%2C+M%2C+(ed.)+Creating+Marketing+Magic+and+Innovative+Future+Marketing+Trends.+Developments+in+Marketing+Science%3A+Proceedings+of+the+Academy+of+Marketing+Science.++(pp.+pp.+315-322).++Springer%3A+Cham.+(2017)+++++&rft.identifier=https%3A%2F%2Fdiscovery-pp.ucl.ac.uk%2Fid%2Feprint%2F10026149%2F