eprintid: 10177916 rev_number: 7 eprint_status: archive userid: 699 dir: disk0/10/17/79/16 datestamp: 2023-11-20 17:35:23 lastmod: 2023-11-20 17:35:23 status_changed: 2023-11-20 17:35:23 type: book_section metadata_visibility: show sword_depositor: 699 creators_name: Aveyard, P creators_name: Hardeman, W creators_name: Horne, Robert title: Promoting health behaviours at the individual level for NCD prevention and control ispublished: pub divisions: UCL divisions: B02 divisions: C08 divisions: D10 divisions: G11 note: © The Authors 2023. Original content in this chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) Licence (https://creativecommons.org/licenses/by-nc/4.0/). abstract: The focus of this chapter is on behaviour change at the individual level to reduce NCD risk. The chapter explains that sociology, genetics and neuroscience all make a significant contribution to shaping an individual’s behaviour and their role needs to be considered and then addressed when looking to change an individual’s behaviour. Understanding that behaviour is the result of both impulses and conscious reflection is important for triggering and supporting behaviour change and this chapter provides a description of motivational theory to understand how individuals act. The chapter outlines why individual behavioural programmes for NCD prevention and control, therefore, need to recognize martial forces to help people use their conscious reflective motivation and psychosocial resources to counteract those other drivers that they do not perceive to affect them, but which can derail their attempts to change behaviour. The chapter explains that behaviour change often requires both a trigger and follow-up supportive actions, and also describes the successful elements of behavioural support programmes. The chapter also describes individual interventions to improve medication adherence and concludes by summarizing the importance of population-wide policy frameworks to support individual behaviour change programmes. date: 2023 date_type: published publisher: Routledge official_url: https://doi.org/10.4324/9781003306689-53 oa_status: green full_text_type: pub language: eng primo: open primo_central: open_green verified: verified_manual elements_id: 2092282 doi: 10.4324/9781003306689-53 isbn_13: 978-103230793-0 lyricists_name: Horne, Robert lyricists_id: RHORN95 actors_name: Horne, Robert actors_name: Harris, Jean actors_id: RHORN95 actors_id: JAHAR68 actors_role: owner actors_role: impersonator full_text_status: public place_of_pub: Abingdon, UK pagerange: 355-361 book_title: Noncommunicable Diseases: A Compendium editors_name: Banatvala, Nick editors_name: Bovet, Pascal citation: Aveyard, P; Hardeman, W; Horne, Robert; (2023) Promoting health behaviours at the individual level for NCD prevention and control. In: Banatvala, Nick and Bovet, Pascal, (eds.) Noncommunicable Diseases: A Compendium. (pp. 355-361). Routledge: Abingdon, UK. Green open access document_url: https://discovery-pp.ucl.ac.uk/id/eprint/10177916/1/10.4324_9781003306689-53_chapterpdf.pdf