?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Playing+with+Prejudice%3A+Do+Colour+Scheme+and+Hypersexualization+of+Women+In+Games+Influence+Player+Decisions%2C+Perceptions%2C+and+Avatar+Appeal%3F&rft.creator=Poeller%2C+Susanne&rft.creator=Dechant%2C+Martin+J&rft.creator=Mandryk%2C+Regan+L&rft.description=Hypersexualization+of+women+video+game+characters+through+unrealistic+body+proportions+and+revealing+clothes+is+common.+Previous+work+suggested+that+overexposure+to+sexualized+women+characters+can+harm+players%2C+through+increased+self-objectification+and+higher+rape+myth+acceptance%3B+however%2C+there+have+been+inconsistencies+across+studies+that+we+suggest+may+stem+from+variations+in+the+study+design+and+other+visual+characteristics+of+the+characters%2C+such+as+relying+heavily+on+stereotypes+reinforced+by+colour+schemes+(e.g.%2C+blonde+princess).+To+address+this%2C+we+designed+a+text-based+game+prototype+and+four+identical+women+characters+who+varied+only+in+their+colour+scheme+(gold%2Fred+or+purple%2Fblack)+and+amount+of+sexualization+(through+bikini+armour+and+exaggerating+body+proportions).+We+measure+attributes+assigned+to+the+avatar%2C+avatar+appeal%2C+rape+myth+acceptance+and+self-objectification.+82+participants+participated+in+our+online-study+in+2021.+Most+participants+found+the+non-sexualized+character+versions+more+appealing+than+the+sexualized+characters+and+were+more+likely+to+assign+%E2%80%98manipulativeness%E2%80%99+to+the+sexualized+character.+When+presented+with+the+sexualized+characters%2C+participants+demonstrated+higher+rape+myth+acceptance%2C+and+more+self-objectification.&rft.subject=Avatars%3B+character+design%3B+%0D%0Acolour%3B+digital+games%3B+%0D%0Asexualization&rft.publisher=ACM+(Association+for+Computing+Machinery)&rft.contributor=Smith%2C+Gillian&rft.contributor=Whitehead%2C+Jim&rft.contributor=Samuel%2C+Ben&rft.contributor=Spiel%2C+Katta&rft.contributor=Van+Rozen%2C+Riemer&rft.date=2024-05&rft.type=Proceedings+paper&rft.language=eng&rft.source=+++++In%3A+Smith%2C+Gillian+and+Whitehead%2C+Jim+and+Samuel%2C+Ben+and+Spiel%2C+Katta+and+Van+Rozen%2C+Riemer%2C+(eds.)+FDG+'24%3A+Proceedings+of+the+19th+International+Conference+on+the+Foundations+of+Digital+Games.++(pp.+pp.+1-14).++ACM+(Association+for+Computing+Machinery)%3A+New+York%2C+NY%2C+USA.+(2024)+++++&rft.format=text&rft.identifier=https%3A%2F%2Fdiscovery-pp.ucl.ac.uk%2Fid%2Feprint%2F10194814%2F1%2FDechant_Sexualization.pdf&rft.identifier=https%3A%2F%2Fdiscovery-pp.ucl.ac.uk%2Fid%2Feprint%2F10194814%2F&rft.rights=open