Loboda, O; Nyhan, J; Mahony, S; Romano, D; (2018) Towards evaluating the impact of recommender systems on visitor experience in physical museums. In: 2nd Workshop on Mobile Access to Cultural Heritage (MobileCH-2018).

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Abstract

Recommender systems have been used in physical museums to improve visitor experience; yet to assess their impact empirically, researchers often rely on the user experience criteria alone. In this paper, we examine the multidimensionality of visitor experience, specifically the components and factors that shape it. We present a framework that is built on existing bodies of knowledge about visitor experience and that serves as a starting point to further evaluate the transformations caused by the integration of recommender systems in museums. We then conclude that current approaches to testing the impact of recommender systems on visitor experience should be expanded beyond evaluations of user satisfaction level to include the demonstrated aspects of visitor experience. This research aims to contribute to a more in-depth understanding of the differences between visitor and user experience types as well as to address the need for a more comprehensive set of guidelines to evaluate how recommender systems enhance visitor experience in physical museums.

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