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The Governance of Platform Development Processes: a Metaphor and a Simulation model

Van de Kaa, G; Papachristos, G; De Bruijn, H; (2019) The Governance of Platform Development Processes: a Metaphor and a Simulation model. Technological Forecasting and Social Change , 138 pp. 190-203. 10.1016/j.techfore.2018.08.021. Green open access

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Abstract

Platform market competition has been extensively researched, but the governance of the platform development process prior to market launch has received little attention. We develop a system dynamics simulation model using the avalanche game as a metaphor for platform development. We describe a typical platform development process, and show how this process corresponds to the game. To examine the role of incentives for consensus building in platform development, we extend the original simulation model of the avalanche game using literature on platform development. This provides insights about how platform governance incentives influence the platform development process. Specifically, we find that under high degrees of urgency, consensus is achieved more quickly when a greater number of participants are involved in a standards committee. We explain this counterintuitive notion by making use of the literature on decision-making in networks of interdependencies.

Type: Article
Title: The Governance of Platform Development Processes: a Metaphor and a Simulation model
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.techfore.2018.08.021
Publisher version: https://doi.org/10.1016/j.techfore.2018.08.021
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Platforms, Standards, Governance, Decision-making, Simulation
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
URI: https://discovery-pp.ucl.ac.uk/id/eprint/10055034
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