Song, EY;
(2018)
Gendered adoption of bird photography.
In:
(Proceedings) The 113th Annual Meeting of American Sociological Association.
American Sociological Association: Philadelphia, USA.
(In press).
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Abstract
Prior studies on innovation adoption have underscored that the refusal to adopt popular innovations becomes less accepted as such innovations spread. In this paper, I reexamine this prevailing account using the lens of gender. Focusing on the adoption of bird photography, a technologically advanced method to help save wild birds that became widespread in early 20th-century America, I examine how gendered expectations in society shaped the adoption of an innovation. Using a unique database coded from archival documents of the first American bird protection movement, which was prominent between 1899 and 1920, I find that the non-adoption of a technological innovation is rather accepted when the meaning of the innovation is gendered and its (non)adoption is accountably masculine (or feminine). Stemming from that historical case, the results of this study have contemporary relevance to understanding the role of gendered expectations in shaping innovation adoption, particularly in science and technology.
| Type: | Proceedings paper |
|---|---|
| Title: | Gendered adoption of bird photography |
| Event: | The 113th Annual Meeting of American Sociological Association |
| Location: | Philadelphia, PA |
| Dates: | 11 August 2018 - 14 August 2018 |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | http://www.asanet.org/news-events/meetings |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Gendered expectations, non-adoption, and technological innovation |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett Sch of Const and Proj Mgt |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10062107 |
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