Valeonti, F;
Terras, M;
Hudson-Smith, A;
Zarkali, C;
(2019)
Examining Mobile Print-on-Demand as an Alternative to Image Licensing for Monetising Digitisation to Promote OpenGLAM.
In:
Proceedings of MW19, the 23rd annual MuseWeb conference.
Museums and the Web: Boston, MA, USA.
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Examining Mobile Print-on-Demand as an Alternative to Image Licensing for Monetising Digitisation to Promote OpenGLAM – MW19 | Boston.pdf - Published Version Download (6MB) | Preview |
Abstract
Although studies have demonstrated that OpenGLAM provides numerous benefits to participant institutions, such as the dissemination of collections and increased sponsorship opportunities (Kapsalis, 2016; Kelly, 2013), the movement’s adoption remains limited. For museums and galleries, the fear of losing image fees, poses as one of the main barriers for participation (Kapsalis, 2016), since image licensing remains the most widely adopted method for monetising digitisation, despite the fact that its profitability has repeatedly been questioned (Tanner, 2004; Grosvenor, 2018). On-demand printing provides an alternative for generating revenue from digitised collections; however, print-on-demand solutions for museums appear to have stalled in the last decade, remaining almost exclusively a privilege of the well-resourced institutions. Α radically different implementation that takes advantage of emerging technologies (i.e. image recognition and progressive web applications) to provide a mobile print-on-demand solution for all museums with digitised collections is the Infinite Museum Store (IMS). In (Valeonti et al., 2018a) we presented the technical aspects and innovation features of IMS, as well as the results of a pilot study held at the State Museum of Contemporary Art (SMCA) in Thessaloniki, Greece, which demonstrated a significant potential for generating revenue from digitisation. Based on IMS, this paper examines mobile print-on-demand as an alternative solution for monetising digitisation, also exploring ways that smaller, not as well-resourced museums, can take advantage of on-demand printing to generate revenue from their digitised collections. With museums claiming that it is a "challenge . . . to keep on top of the large numbers of [image] requests” (Smith, 2009), developing alternative ways to monetise digitisation would not only allow more institutions to join OpenGLAM, but it would also contribute to improving their profitability.
| Type: | Proceedings paper |
|---|---|
| Title: | Examining Mobile Print-on-Demand as an Alternative to Image Licensing for Monetising Digitisation to Promote OpenGLAM |
| Event: | MW19: Museums and the Web 2019 |
| Location: | Boston, Massachusettes, USA |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | https://mw19.mwconf.org/paper/examining-mobile-pri... |
| Language: | English |
| Additional information: | This version is the `version of record. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Open Access, OpenGLAM, Revenue generation, Digitised collections, Mobile, Print-on-Demand, rights and permissions |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Centre for Advanced Spatial Analysis UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > Centre for Editing Lives and Letters UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > Dept of Information Studies |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10075084 |
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