Kao, PJ;
Pai, P;
Tsai, HT;
(2020)
Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens.
Information & Management
, 57
(4)
, Article 103210. 10.1016/j.im.2019.103210.
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Abstract
This study draws on social exchange theory to investigate the relationship dynamics of the member–community dyad in virtual community settings. Using a longitudinal design and multiple measurement sources, the findings indicate that social and task communication styles have unique effects on members’ community commitment velocity, which in turn influences member gratitude and entitlement behaviors. A moderated path analysis demonstrates that the effects of social and task communication styles on community commitment velocity are both positively moderated by attachment anxiety and attachment avoidance. It also reveals that members’ level of popularity augments the influence of community commitment velocity on member entitlement behavior.
| Type: | Article |
|---|---|
| Title: | Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1016/j.im.2019.103210 |
| Publisher version: | https://doi.org/10.1016/j.im.2019.103210 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | relationship velocity, entitlement behavior, attachment style, popularity, communication style, virtual community |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Bartlett School Env, Energy and Resources |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10085155 |
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