Alba Krasovsky, R;
Bobadilla Suarez, S;
Schwarz, D;
(2018)
Social Preference of Building Materials: Decision-Making towards Low Carbon Housing Constructions.
In:
Proceedings of PLEA 2018 Hong Kong.
(pp. pp. 778-783).
PLEA: Hong Kong, China.
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Abstract
Material considerations are essential while trying to achieve low energy and carbon constructions. According to our preliminary findings, decisions regarding materials in new buildings are mostly done by clients or by self-builders often without the aid of an architect or planner. Therefore, community studies are important to understand today’s building dynamics. In this exploratory study - carried out in USA and Mexico - we analysed the public’s preferences for building materials for the exterior of dwellings and the factors that have more influence over their decisions while choosing the materials. We also studied the update in the subjects’ preference after receiving certain information concerning the materials. We wanted to know if the environmental factors play an important role in today's public preference in the building sector and what type of information could greater affect their beliefs. Preliminary results for Mexico and after a follow up analysis for USA show that acknowledging unfamiliar information (e.g. carbon emissions or price) might have a greater influence on the public’s update of preference of materials. This could have implications for the construction market dynamics in the usage promotion of low carbon building materials. KEYWORDS: Building materials, decision-making, low carbon, social cognition
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