Chen, Chen-Ping; (2001) An evaluation of project management systems in small individual chain and large international chain hotels - Through the analysis of marketing, service, and physical environment perspectives. Masters thesis (M.Sc), UCL (University College London).

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Abstract

The environment of hospitality industry in Taiwan has been influenced by the policies of the Taiwan government in two stages. One is from 1970, when the government promoted tourism and encouraged the building of international facilities. This led to the increase of international chain hotels and the release of public properties for tourism purposes. During the 1970-1990, the local hotel owners have developed large scale of investments and improve their services and quality to reach five star standard. In the examples of the interview, the three hotels were built under the promotion of Taiwanese Government. The second stage is when the policy of two days off per week is introduced. After the introduction of the policy, the hospitality industry in popular tourist spots catering not only to international market but also the domestic customers the witness of the increase in the number of chain hotels. The aim of this report is to examine the performances of service and physical resources focusing in customer perceptions in different chains of hotels. A systematic approach of marketing, service, and physical environment analysis is used to learn the ways of developing brands in hotel projects. Finally, we discover that the business affiliations relate to the systems of marketing plan, service operations, and the physical environment. Due to the different configurations of corporations, the project management system represents divers considerations. As a result, we look forward that this report can apply more attributes and implements of developing hospitality properties in the future.

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