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The Pervasive Problem of Post Hoc Data Selection in Studies on Unconscious Processing

Rothkirch, Marcus; Shanks, David R; Hesselmann, Guido; (2022) The Pervasive Problem of Post Hoc Data Selection in Studies on Unconscious Processing. Experimental Psychology 10.1027/1618-3169/a000541. (In press). Green open access

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Abstract

Studies on unconscious mental processes typically require that participants are unaware of some information (e.g., a visual stimulus). An important methodological question in this field of research is how to deal with data from participants who become aware of the critical stimulus according to some measure of awareness. While it has previously been argued that the post hoc selection of participants dependent on an awareness measure may often result in regression-to-the-mean artifacts (Shanks, 2017), a recent article (Sklar et al., 2021) challenged this conclusion claiming that the consideration of this statistical artifact might lead to unjustified rejections of true unconscious influences. In this reply, we explain this pervasive statistical problem with a basic and concrete example, show that Sklar et al. fundamentally mischaracterize it, and then refute the argument that the influence of the artifact has previously been overestimated. We conclude that, without safeguards, the method of post hoc data selection should never be employed in studies on unconscious processing.

Type: Article
Title: The Pervasive Problem of Post Hoc Data Selection in Studies on Unconscious Processing
Location: Germany
Open access status: An open access version is available from UCL Discovery
DOI: 10.1027/1618-3169/a000541
Publisher version: https://doi.org/10.1027/1618-3169/a000541
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.
Keywords: implicit, regression to the mean, reliability, subliminal, unconscious
UCL classification: UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
URI: https://discovery-pp.ucl.ac.uk/id/eprint/10145487
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