Mangat, Kimrinjeet;
Ucer, Ella;
McGowan, Jennifer;
(2022)
Exploring PrEP health promotion amongst London’s Black African community.
University College London (UCL): London, UK.
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Abstract
‘Pre-Exposure Prophylaxis’ (PrEP) offers multiple advantages to users, with its individually-controlled uptake in singular daily pill form offering a surreptitious alternative to traditional HIV prevention measures, alongside being highly effective in blocking virus transmission. However, its promotion has largely neglected the Black African community as an at-risk group, generating resistance to PrEP uptake which is attributable to poor messaging in prior campaigns which negatively stigmatises them with HIV, causing subsequent dissociation from perceiving themselves as eligible PrEP candidates. The current study explored a literature-guided approach to designing an informational PrEP message series which manipulated content based on assigned psychosocial variables under the ‘Health Belief Model’. Participants (N = 30) were from London’s Black African community, rating messages on 5 measures of effectiveness in ‘Qualtrics’, with the aim being to locate the best and worst performing for each. Results implied bestperforming message content centred around PrEP uptake being empowering for users by giving them control in their sexual partnerships, particularly overcoming pressures of condom use and HIV transmission fears to unborn children. Poorly-performing messages touched upon affixed concepts like PrEP use being vital in areas of high geographical HIV risk, conspiracyrelated mistrust and side-effects from medicinal PrEP. Implications include offering major direction in tailoring future messaging, to resolve PrEP inequity amongst this underserved population.
| Type: | Report |
|---|---|
| Title: | Exploring PrEP health promotion amongst London’s Black African community |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | https://www.ucl.ac.uk/pals/ |
| Language: | English |
| Additional information: | This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Experimental Psychology |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10160438 |
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