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Digitalization in brick-and-mortar retailing: Can physical retail outcompete e-retailers in offering tailored services?

Galera Zarco, Carlos; Alapont Vitoria, Unai; Galera Zarco, Carlos; (2022) Digitalization in brick-and-mortar retailing: Can physical retail outcompete e-retailers in offering tailored services? In: Proceedings of the 9th International Conference on Business Servitization 2022. (pp. pp. 198-206). OmniaScience (Omnia Publisher SL): Málaga,. Green open access

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Type: Proceedings paper
Title: Digitalization in brick-and-mortar retailing: Can physical retail outcompete e-retailers in offering tailored services?
Event: 9th International Conference on Business Servitization
Location: Malaga (Spain)
Dates: 17 Nov 2022 - 18 Nov 2022
ISBN-13: 978-84-123480-8-8
Open access status: An open access version is available from UCL Discovery
DOI: 10.3926/serv2022
Publisher version: http://www.omniascience.com/books/index.php/procee...
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
URI: https://discovery-pp.ucl.ac.uk/id/eprint/10160695
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