Galera Zarco, Carlos;
Alapont Vitoria, Unai;
Galera Zarco, Carlos;
(2022)
Digitalization in brick-and-mortar retailing:
Can physical retail outcompete e-retailers in
offering tailored services?
In:
Proceedings of the 9th International Conference on Business Servitization 2022.
(pp. pp. 198-206).
OmniaScience (Omnia Publisher SL): Málaga,.
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| Type: | Proceedings paper |
|---|---|
| Title: | Digitalization in brick-and-mortar retailing: Can physical retail outcompete e-retailers in offering tailored services? |
| Event: | 9th International Conference on Business Servitization |
| Location: | Malaga (Spain) |
| Dates: | 17 Nov 2022 - 18 Nov 2022 |
| ISBN-13: | 978-84-123480-8-8 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.3926/serv2022 |
| Publisher version: | http://www.omniascience.com/books/index.php/procee... |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10160695 |
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