Hope, Steven;
Campanelli, Pamela;
Nicolaas, Gerry;
Lynn, Peter;
Jackle, Annette;
(2022)
The Role of the Interviewer in Producing Mode Effects: Results From a Mixed Modes Experiment Comparing Face-to-Face, Telephone and Web Administration.
Survey Research Methods
, 16
(2)
pp. 207-226.
10.18148/srm/2022.v16i2.7771.
Preview |
Text
Hope_ukohler,+7771_artcl.pdf Download (205kB) | Preview |
Abstract
The presence of an interviewer (face-to-face or via telephone) is hypothesized to motivate respondents to generate an accurate answer and reduce task difficulty, but also to reduce the privacy of the reporting situation. To study this, we used respondents from an existing face-to-face probability sample of the general population who were randomly assigned to face-to-face, telephone and web modes of data collection. The prevalence of indicators of satisficing (e.g., non-differentiation, acquiescence, middle category choices and primacy and recency effects) and socially desirable responding were studied across modes. Results show differences between interviewer modes and web in levels of satisficing (non-differentiation, acquiescence and middle category choices) and in socially desirable responding. There were also unexpected findings of (1) different ways of satisficing by mode and (2) of a telephone mode primacy/positivity effects.
| Type: | Article |
|---|---|
| Title: | The Role of the Interviewer in Producing Mode Effects: Results From a Mixed Modes Experiment Comparing Face-to-Face, Telephone and Web Administration |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.18148/srm/2022.v16i2.7771 |
| Publisher version: | https://doi.org/10.18148/srm/2022.v16i2.7771 |
| Language: | English |
| Additional information: | This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
| Keywords: | mode effects, interviewer presence, interviewer effects, satisficing, non-differentiation, acquiescence, middle category effects, primacy, recency, social desirability |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > UCL GOS Institute of Child Health UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > UCL GOS Institute of Child Health > Population, Policy and Practice Dept |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10162924 |
Archive Staff Only
 |
View Item |
