Sergeeva, Natalya;
Ninan, Johan;
(2023)
Chapter 1: What are narratives and why they are important?
In:
Narratives in Megaprojects.
(pp. 1-20).
Taylor & Francis: London, UK.
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Abstract
In this chapter we define narratives as well as some of its key distinguishing characteristics. We highlight how narratives are coherent as they bring disparate experiences, events and situations together, are performative as they shape and change the future, are strategic as they can create, maintain or disrupt institutions, and are promotional as they are consistently communicated to brand an image of the organisation. We also show how narratives can also exist in written or symbolic/visual forms, such as corporate objectives in CEO statements, word of mouth circulated among stakeholders, academic publications discussed in seminars, or daily news media articles covering significant events. The case study of the Sochi Olympic stadium in the Russian Federation to highlight the importance of narratives in megaprojects.
| Type: | Book chapter |
|---|---|
| Title: | Chapter 1: What are narratives and why they are important? |
| ISBN-13: | 9781003248378 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1201/9781003248378-1 |
| Publisher version: | http://dx.doi.org/10.1201/9781003248378-1 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10169074 |
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