Di Maddaloni, Francesco; Derakhshan, Roya; (2022) Towards a Conceptual Framework for Unfolding Stakeholder’s Perceptions. In: Proceedings of the EURAM Annual Conference 2022. EURAM: Winterthur/Zurich, Switzerland.

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Abstract

Departing from the normative stance of stakeholder theory, this conceptual paper aims to unfold the benefits of a more holistic and inclusive organizational approach to stakeholders. The study emphasizes the importance of human perception in engaging stakeholders and sheds light on the way the often ‘disregarded’ actors (i.e. local communities) make sense of an organization’s behavior at the corporate, project, and individual level. The conceptual framework is elucidated through the lens of attribution theory, which points to communication as the source of stakeholders’ attributional processes and thus their perception of fairness. Focusing our attention on construction and infrastructure projects, this research suggests that early transparent and informative communication with local community stakeholders motivates them to perceive fairness, from both the process of decision-making (distributive) and the outcome of decisions (procedural), as well as the way in which they are treated (interactional). Such communications lead to less biased attributions as they reduce the influence of personal beliefs in achieving a conscious and non-biased attribution mode. Project organizations adopting this approach will eventually benefit from the support of a broader range of stakeholders.

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