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Large Language Models respond to Influence like Humans

Griffin, LD; Kleinberg, B; Mozes, M; Mai, K; Vau, M; Caldwell, M; Mavor-Parker, A; (2023) Large Language Models respond to Influence like Humans. In: Proceedings of the Annual Meeting of the Association for Computational Linguistics. (pp. pp. 15-24). Association for Computational Linguistics Green open access

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Abstract

Two studies tested the hypothesis that a Large Language Model (LLM) can be used to model psychological change following exposure to influential input. The first study tested a generic mode of influence - the Illusory Truth Effect (ITE) - where earlier exposure to a statement boosts a later truthfulness test rating. Analysis of newly collected data from human and LLM-simulated subjects (1000 of each) showed the same pattern of effects in both populations; although with greater per statement variability for the LLM. The second study concerns a specific mode of influence – populist framing of news to increase its persuasion and political mobilization. Newly collected data from simulated subjects was compared to previously published data from a 15-country experiment on 7286 human participants. Several effects from the human study were replicated by the simulated study, including ones that surprised the authors of the human study by contradicting their theoretical expectations; but some significant relationships found in human data were not present in the LLM data. Together the two studies support the view that LLMs have potential to act as models of the effect of influence.

Type: Proceedings paper
Title: Large Language Models respond to Influence like Humans
Event: The First Workshop on Social Influence in Conversations (SICon 2023
ISBN-13: 9781959429784
Open access status: An open access version is available from UCL Discovery
DOI: 10.18653/v1/2023.sicon-1.3
Publisher version: http://dx.doi.org/10.18653/v1/2023.sicon-1.3
Language: English
Additional information: © 2023 ACL. Permission is granted to make copies for the purposes of teaching and research. Materials published in or after 2016 are licensed on a Creative Commons Attribution 4.0 International License (https://creativecommons.org/licenses/by/4.0/).
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Security and Crime Science
URI: https://discovery-pp.ucl.ac.uk/id/eprint/10180836
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