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“To Do This Properly, You Need More Resources”: The Hidden Costs of Introducing Simulated Phishing Campaigns

Brunken, L; Buckmann, A; Hielscher, J; Sasse, MA; (2023) “To Do This Properly, You Need More Resources”: The Hidden Costs of Introducing Simulated Phishing Campaigns. In: SEC '23: Proceedings of the 32nd USENIX Conference on Security Symposium. (pp. pp. 4105-4122). USENIX Association: USA. Green open access

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Abstract

Many organizations use phishing simulation campaigns to raise and measure their employees’ security awareness. They can create their own campaigns, or buy phishing-as-a-service from commercial providers; however, the evaluations of the effectiveness in reducing the vulnerability to such attacks have produced mixed results. Recently, researchers have pointed out “hidden costs” – such as reduced productivity and employee trust. What has not been investigated is the cost involved in preparing an organization for a simulated phishing campaign. We present the first case study of an organization going through the process of selecting and purchasing a phishing simulation. We document and analyze the effort of different stakeholders involved, and present reflection from semi-structured interviews with 6 key actors at the end of the procurement process. Our data analysis shows that procuring such simulations can require significant effort from different stakeholders – in our case, at least 50,000C in person hours – and many hidden intangible costs. Evaluating if a product or service meets training requirements, is acceptable to employees, and preparing the technical infrastructure and operational processes for running such a product all require significant time and effort. The prevailing perception that phishing simulation campaigns are a quick and low-cost solution to providing security training to employees thus needs to be challenged.

Type: Proceedings paper
Title: “To Do This Properly, You Need More Resources”: The Hidden Costs of Introducing Simulated Phishing Campaigns
Event: 32nd USENIX Security Symposium, USENIX Security 2023
ISBN-13: 9781713879497
Open access status: An open access version is available from UCL Discovery
Publisher version: https://dl.acm.org/doi/10.5555/3620237.3620467
Language: English
Additional information: This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery-pp.ucl.ac.uk/id/eprint/10182427
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