Stougaard-Nielsen, Jakob; (2022) Nordic noir: Branding Nordicness as British boreal nostalgia. In: Marjanen, Jani and Strang, Johan and Hilson, Mary, (eds.) Contesting Nordicness: From Scandinavianism to the Nordic brand. (pp. 197-218). De Gruyter Oldenbourg

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Abstract

This chapter explores how the reading and consumption of Nordic crime fiction in the 2010s, particularly in the UK, became enmeshed in a much wider and pervasive rhetoric of Nordicness made recognisable under the brand name of Nordic noir. I am going to argue that when Nordic crime fiction travels abroad, it is consumed as a globalised cultural good, desirable for its blend of transnational generic forms and its exotic local anchoring. A utopian Nordicness or borealism – a term to be discussed later in this chapter – may best describe the allure of what is associated with Nordic noir in its British reception. Here, all things Nordic have come to represent an imagined, desirable topography² bestowed with stereotypical Nordic traits, sampling everything from social values to well-designed consumer products, which can be accessed en bloc through the consumption of crime fiction.

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