Zhang, Lisa;
Hale, Jo;
(2022)
Extending the Lifetime of Clothing through Repair and Repurpose: An Investigation of Barriers and Enablers in UK Citizens.
Sustainability
, 14
(17)
, Article 10821. 10.3390/su141710821.
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Abstract
Repairing and repurposing clothes can extend their lifetime, helping reduce the environmental impacts of the fashion industry. We aimed to investigate influences on clothing repair and repurpose using the Theoretical Domains Framework. A survey was conducted with a representative sample of 300 UK citizens. The frequency of, and influences on, clothing repair and repurpose behaviour were measured with self-report scales and a free-text item. Quantitative (logistic regression) and qualitative (thematic) analyses were used to identify barriers and enablers of behaviour. Findings showed that participants typically engaged in the behaviour every six months. The main barriers concerned a lack of skills, poor product design, unaffordability of repair services, and incongruence with identity. Key enablers concerned the ability to focus during DIY tasks, dynamic social norms, beliefs about benefits of repairing, emotional attachment to clothing, and having routines and habits of repairing. This study is the first to apply the Behaviour Change Wheel to identify intervention types and behaviour change techniques that can modify these influences, such as training workshops and the provision of free repair and repurpose services. Policy options were suggested to support implementation, such as extended producer responsibility. Awareness and skill-building campaigns, while important, are not enough to support behaviour change; structural and policy changes are needed.
| Type: | Article |
|---|---|
| Title: | Extending the Lifetime of Clothing through Repair and Repurpose: An Investigation of Barriers and Enablers in UK Citizens |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.3390/su141710821 |
| Publisher version: | http://dx.doi.org/10.3390/su141710821 |
| Language: | English |
| Additional information: | © 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
| Keywords: | Science & Technology, Life Sciences & Biomedicine, Green & Sustainable Science & Technology, Environmental Sciences, Environmental Studies, Science & Technology - Other Topics, Environmental Sciences & Ecology, clothing repair and repurpose, sustainable fashion, sustainable consumption, extended use, behaviour change, theoretical domains framework, BEHAVIOR-CHANGE, FASHION, MOTIVATIONS |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10187842 |
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