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ESG and UN SDGs Driven Strategy Generation Process for Green and Pink Oceans

Markopoulos, Evangelos; Zhao, Kui; Samkova, Mascha; Vanharanta, Hannu; (2023) ESG and UN SDGs Driven Strategy Generation Process for Green and Pink Oceans. In: Salminen, V, (ed.) Human Factors, Business Management and Society. (pp. pp. 11-20). AHFE International Green open access

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Abstract

The paper introduces an applied and practical methodological framework for mapping the ESG criteria on the UN SDGs, and vice versa, and applies the results in developing organizational strategies based on sustainable and social innovations that can lead to Green or Pink oceans. Such an approach can be a dynamic multiplier on the organizational efforts to comply with the ESG criteria that impact their valuation and performance, and the alignment with the UN SDGs that impact the ESG score and the reputation of the organization. Any organization can use the proposed methodology to develop realistic and operational strategies in line with the UN 2030 Agenda for Sustainable Development and the ESG criteria. Such strategies can increase the organization's competitiveness and deliver reputational benefits from their social and sustainable operations, but also financial benefits from their ESG score achievements. The paper suggests the pre and post-conditions on using the proposed method, research limitations, and areas of further research to be conducted for the application of the proposed methodology.

Type: Proceedings paper
Title: ESG and UN SDGs Driven Strategy Generation Process for Green and Pink Oceans
Event: 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023)
ISBN-13: 978-1-958651-73-5
Open access status: An open access version is available from UCL Discovery
DOI: 10.54941/ahfe1003878
Publisher version: http://dx.doi.org/10.54941/ahfe1003878
Language: English
Additional information: © 2023 The authors of papers published in the AHFE Open Access Proceedings will retain full copyrights as specified by the provisions of the Creative Commons: (http://creativecommons.org/licenses/by/4.0/).
Keywords: Sustainability, United Nations, ESG, Social, Innovation, Green Ocean, Pink Ocean, Democracy, UN SDGs, Sustainable Development Goals, Leadership
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery-pp.ucl.ac.uk/id/eprint/10188705
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