Gómez Ceballos, AM;
Antonopoulou, V;
(2024)
Exploring barriers and facilitators to increase the engagement with a digital app (OLIO) for food/non-food sustainable consumption in citizens from Bogotá, Colombia.
Current Psychology
10.1007/s12144-024-06219-7.
(In press).
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Abstract
Engaging in sustainable behaviours is a key priority for environmental sustainability. Behavioural changes such as recycling, and food sharing are needed to achieve a zero-emissions society. Digital technologies can support engagement with these behaviours through publicly accessible digital platforms such as mobile apps which connect those with surplus items to those who need or wish to consume these items. However, very little research has examined the factors influencing engagement with mobile apps, particularly in the context of developing countries. This exploratory sequential mixed methods study used behavioural science models to identify factors influencing engagement with the Olio app, a mobile application for food and non-food items sharing in Bogota, Colombia. Influencing factors were analyzed and categorized as barriers or enablers using the Capability (C), Opportunity (O), and Motivation (M) model of behaviour (B) change (COM-B). Regarding barriers, two were strong influencers “perceived difficulty to use a mobile app” for donating items (physical opportunity, β = -.25, p <.001), and “lack of time to collect a used item in others’ location” (physical opportunity, β = -.18, p <.01). As to the enablers, the strongest predictor for collecting was “finding mobile apps to share used items to be widely disseminated on social media channels” (physical opportunity, β =.27, p <.001) and for donating “Knowing how to use mobile apps” (psychological capability, β =.19, p <.01). Findings are discussed along with implementation strategies that could potentially increase engagement with the Olio app to support sustainable consumption.
| Type: | Article |
|---|---|
| Title: | Exploring barriers and facilitators to increase the engagement with a digital app (OLIO) for food/non-food sustainable consumption in citizens from Bogotá, Colombia |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1007/s12144-024-06219-7 |
| Publisher version: | http://dx.doi.org/10.1007/s12144-024-06219-7 |
| Language: | English |
| Additional information: | This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/10194083 |
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