Lim, Velvetina Siu Ching; (2024) Navigating the Social Landscape of Creative Idea Evaluation. Doctoral thesis (Ph.D), UCL (University College London).

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Abstract

My thesis examines two topics: social networks and creative idea evaluation. In Chapter 2, we investigate how an individual’s tertius iungens brokerage orientation may affect the individual’s novelty recognition ability. Through a series of field surveys and experiments, we find that having a high tertius iungens brokerage orientation positively enhances novelty recognition ability. This effect is found to be positively moderated when an individual has a high learning orientation. In Chapter 3, we investigate what enables the formation of dyadic idea and advice meta-perceptions – i.e. perceiving whether other individuals rely on the perceiver for ideas and advice. Through two studies, we find that a higher sense of power leads to perceivers developing false idea and advice meta-perceptions, such that they perceive other individuals as relying on them for ideas and advice. We also rule out the perceiver’s reliance on the reciprocity heuristic to form their relationship meta-perception, and propose an alternative cognitive pathway. In a four-wave study on student advice relationships, we replicate the main effect. We test for consequences, and find that having false advice meta-perceptions leads to the perceiver seeking advice from other individuals they hold the false meta-perceptions about. In Chapter 4, we examine the interpersonal consequences in evaluating creative ideas in front of others. We hypothesize that failing to recognize creative ideas in front of others is likely to lead to lower trust, relative to when individuals recognize creative ideas. In a pilot survey, we establish the general phenomenon that being perceived as someone who tends to recognize creative ideas explicitly is associated with being trusted. In three subsequent experiments, we test and find that failing to recognize ideas in front of others leads others to lower trust. Further, this effect is explained by the perceiver attributing lower warmth and competence to the evaluator.

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