El-Khouly, TAI; Penn, A; (2013) Directed Linkography and Syntactic Analysis: Comparing Synchronous and Diachronic Effects of Sudden Emergence of Creative Insights on the Structure of the Design Process. In: Kim, Y-O and Park, HT and Seo, KW, (eds.) Proceedings of the Ninth International Space Syntax Symposium. Sejong University: Seoul, Korea.

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Abstract

This paper reports on a study of the emergence of creative insights in the architectural design process. Using detailed ethnographic observations of designers working on an architectural design task, and coding these using linkographs, we identify two poles of design creativity: incremental improvement and the sudden creative insight. We show how these can be identified in the structure of the linkograph, giving rise to the possibility of better understanding the conditions under which creativity and innovation take place. Linkography is directed in relation to the time of emergence of design utterances. It is characterised as a pivotal structure of a multi-level hierarchical network. A quantitative model is proposed to capture the structure of events and sudden changes occurring in the design process using syntactic measures of space syntax and urban graphs. Two situations are compared: synchronous designing using ‘directed linkography’ looking at the backlink relations and the completed state of the linkograph. Local, global measurements and directed j-graphs are correlated with design contents and descriptions for the concept development. Our interest lies in capturing events of drastic changes and investigating the transformation of the associated interim products. Such events are hypothesised, reflecting significant transformation in concept reasoning and the configuration of the linkograph. Through this model, we aim to answer the question: why would sudden insights divert the network to a different structure state?

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