Swiderska, A;
Krumhuber, E;
Kappas, A;
(2013)
No matter how real: Out-group faces convey less humanness.
In: Reichardt, D, (ed.)
Proceedings of the 7th Workshop on Emotion and Computing: Current Research and Future Impact.
(pp. pp. 52-59).
DHBW Stuttgart: Stuttgart, Germany.
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Abstract
Past research on real human faces has shown that out-group members are commonly perceived as lacking human qualities, which links them to machines or objects. In this study, we aimed to test whether similar out-group effects generalize to artificial faces. Caucasian participants were presented with images of male Caucasian and Indian faces and had to decide whether human traits (naturally and uniquely human) as well as emotions (primary and secondary) could or could not be attributed to them. In line with previous research, we found that naturally human traits and secondary emotions were attributed less often to the out-group (Indian) than to the in-group (Caucasian), and this applied to both real and artificial faces. The findings extend prior research and show that artificial stimuli readily evoke intergroup processes. This has implications for the design of animated characters, suggesting that outgroup faces convey less humanness regardless of how life-like their representation is.
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