Khatri, C;
Chapman, SJ;
Glasbey, J;
Kelly, M;
Nepogodiev, D;
Bhangu, A;
Fitzgerald, JE;
(2015)
Social media and internet driven study recruitment: Evaluating a new model for promoting collaborator engagement and participation.
PLoS ONE
, 10
(3)
10.1371/journal.pone.0118899.
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Abstract
Aims: A substantial challenge facing multicentre audit and research projects is timely recruitment of collaborators and their study centres. Cost-effective strategies are required and fee-free social media has previously been identified as a potential conduit.We investigated and evaluated the effectiveness of a novel multi-format social media and Internet strategy for targeted recruitment to a national multicentre cohort study.
| Type: | Article |
|---|---|
| Title: | Social media and internet driven study recruitment: Evaluating a new model for promoting collaborator engagement and participation |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1371/journal.pone.0118899 |
| Publisher version: | http://dx.doi.org/10.1371/journal.pone.0118899 |
| Language: | English |
| Additional information: | © 2015 Khatri et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited |
| UCL classification: | UCL |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/1470789 |
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