Kollia, C;
Lansley, G;
(2016)
Youth Spending and Geodemographics: A Review of Research into Adolescent Consumers.
In:
Proceedings of the 24th GIS Research UK (GISRUK) Conference.
GIS Research UK (GISRUK): London, UK.
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Abstract
Our research seeks to undertake an exploratory analysis of adolescents’ consumer data. Our primary aim is to understand how variations in youth spending and earnings vary by demographics, and also by their neighbourhood characteristics. As the vast majority of consumer datasets focus on adults, little is known about how adolescents interact with the retail market as they age. The eventual aim is that the findings from our future research can be used to guide the production of youth geodemographic datasets using data pooled from a range of sources.
| Type: | Proceedings paper |
|---|---|
| Title: | Youth Spending and Geodemographics: A Review of Research into Adolescent Consumers |
| Event: | The 24th GIS Research UK (GISRUK) Conference |
| Location: | The University of Greenwich, London |
| Dates: | 30 March 2016 - 01 April 2016 |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | http://www.gre.ac.uk/ach/services/events/gisruk201... |
| Language: | English |
| Keywords: | socio-economics, youths, geodemographics, consumption, spending |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/1493205 |
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