Fuentes, M; Smyth, HJ; (2016) Value co-creation at the front-end of project management: a service-dominant logic perspective. In: Chan, PW and Neilson, CJ, (eds.) Proceedings of the 32nd Annual ARCOM Conference - Volume 2. Association of Researchers in Construction Management: Manchester, UK.

Preview

Text Fuentes_edb7e7176768bcb59ac66ec7d387b4e0.pdf - Published Version Download (446kB) | Preview

Abstract

Research is needed to understand how value co-creation could improve project outcomes and benefits. Many studies have shown projects do not meet mandatory objectives. Further, few projects configure and design value propositions to deliver a service experience and value beyond the minimum requirements. A solution to these problems may lie in a shift on projects: from production to a service focus. ServiceDominant Logic (yet a contested arena) has become a paradigm in the marketing and is providing influence in management studies. It offers a fresh perspective to see projects as a service with a focus on outcomes. It also provides an alternative standpoint to analyse the benefits delivery and effectiveness for the long-term: valuein-use and context. However, Service-Dominant Logic needs to be operationalised as it might not work in isolation. Service Design could be used to make a bridge between practice and theory. Contrary to Service-Dominant Logic, Service Design is rooted in practical applications and could mobilise a service logic. This paper contributes to the research community by exploring the link among value co-creation, service-dominant logic and service design in the project context.

Download activity - last month

Export as JSONCSVXML

Download activity - last 12 months

Export as JSONXMLCSV

Downloads by country - last 12 months

Export as JSONXMLCSV

Archive Staff Only

View Item