Samuels, LA;
(2008)
Money vs mission, do we have to choose when it comes to heritage?
Doctoral thesis , UCL (University College London).
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Abstract
With public funding falling and greater focus being placed on economic sustainability, income generation is becoming more of a priority for many heritage organisations. However, there appears to be a wariness of consumer-focused activity within the UK heritage sector many professionals perceiving it to be contrary to their mission of safeguarding the Nation's heritage. This Masters Report provides evidence to counter that view. The Report examines three case studies Ickworth Hotel, Kelmscott Manor online retail and the National Army Museum children's birthday parties using face-to-face interviews and documentary research to explore how these commercial activities were developed, and are being managed, to ensure they support the organisation's missions. Challenges have been identified alongside achievements, yet the evidence is clear that not only are these commercial activities delivering much needed income, but they are also directly assisting with the fulfilment of the organisational missions.
| Type: | Thesis (Doctoral) |
|---|---|
| Title: | Money vs mission, do we have to choose when it comes to heritage? |
| Open access status: | An open access version is available from UCL Discovery |
| Language: | English |
| Additional information: | Thesis digitised by ProQuest. Third party copyright material has been removed from the ethesis. Images identifying individuals have been redacted or partially redacted to protect their identity. |
| UCL classification: | |
| URI: | https://discovery-pp.ucl.ac.uk/id/eprint/1569459 |
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